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Moe's Café

This is a rebranding project for a coffee shop inside the School of Visual Arts. I related the feature of Moe's Cafe with the feature of the school. Starting with a logo that has a unique design for each letter, the  diversity of the school's students is shown in each detail. By using a bright and energitc color palette to make Moe's Cafe a "fuel station" for students and faculties.

LOGO experimentation

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Menu design

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